I think this ad was a catastrophe. The point of this ad was to encourage women to buy Nike's new toning shoes. In my opinion, the problem is that most women don't have asses like this woman and I think this ad could be taken the wrong way. Instead of seeing this ad and thinking, man, if i wear those shoes, I could get an ass like this, I think women would look at this and say, "Oh, damn. I won't ever look that good," and ignore it all together. Not to mention the fact that i feel like some of the wording in the copy is ridiculous. "AmbASSador"...Nike put the emphasis on ASS in this ad.