I really like this ad because instead of putting Michael Jordan on a pedestal, he and his Jordan Brand decided to make people realize that he is human and had to work for everything he accomplished. I feel like this is effective because people will latch on to the hard work ideal, and push forward in their ambitions, while at the same time, buying into his brand as a way to get there. He makes it seem as though he worked for the best in his career and still strives for the best with the shoes that are put out by his Jordan Brand. This way, he still creates the desire to have his shoes because they will help lead to your goals and aspirations.
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