Dos Equis. This is probably one of the most popular ads right now. I think it has a lot to do with the extremely descriptive and creative script used in this. Every one of the things that the man does or did is so extremely funny and clever. It totally puts a spin on everything you expect. It goes totally against the grain on so many levels.

I think it is also interesting how the ad uses a strong, serious attitude to say these clever things when they could have gone a completely different route. The music in this ad is also very cool. It is very interesting as the man is.

I think it definitely creates a desire to drink this particular beer. Maybe that is just because of the ad and not because of the beer, but either way, it sells.