This is an ad for FedEx Express that I feel is very clever and witty in its execution. I feel like it really captures what the company does through one simple picture. It clearly depicts one person handing the vase to another through a FedEx Express box. I think it show that with FedEx, you can get something to a person as fast as you could if you were in person.

It also lends the audience to believe that even though they are delivering the package quickly, the consumer doesn't have to sacrifice safety of their package. There is no safer way to ensure the delivery of a vase to someone than to do it yourself, so this ad makes it seem as though you are doing that through FedEx Express.

Most of all I just like the way this ad looks. It is very clean, to the point and let's the audience figure out what it is saying.