Tuesday, December 14, 2010

I found this advertisement online and I think it is very clever. The mustachios are the key feature in this advertisement that deals with one's perception of an image. On the left, the small mustache is accompanied by hair to which you can assume depicts the image of Hitler's hairstyle and mustache. On the right, there is a hat added and you can assume that it's Charlie Chaplin. The two are EXTREMELY percieved in very different lights, and this advertisement does a good job to show it. When people think of Hitler, they think negative thoughts, Chaplin brings thoughts of happiness.

This ad makes the reader believe that the only difference between the two is a hat. A simple hat. A hat can turn a brutish, savage person into a funny, endearing person that people admire. Quite a big difference.

The simplicity is nice in this ad and the analogy works really well.

I think this advertisement from Dulcolax is extremely clever and funny. It's extremely minimalistic in its execution with only the cork lying on the floor and the dulcolax pack in the bottom right.

It's a great analogy of cork=constipation. And the fact that the cork is lying on the floor means the bottle is open, liquid is flowing, etc....Now, not many people like the liquid flowing when it comes to defacating, but if they were badly constipated, it would be a welcome change.

Overall, the simplicity and analogy of this advertisement is genius. Very well done.

Not many people like this commercial because they think it's stupid (it is), but I actually enjoy it for that exact reason. I think it is because of how ridiculous this is. The guys goes through all the situations he has been in because of his "handicap", including not being able to hold his newborn baby boy, not being able to dress himself, etc.

It's just comical in the ridiculousness.

BUT, that doesn't make it a good commercial. It really doesn't make me want to go out and eat skittles or anything. It actually just makes me wish I could turn things into Skittles for the comedic effect. Like..."Check it out, I am going to touch this and it will turn into Skittles". I'd do it more in the Cris Angel sort of way, just blowing people's minds.

Oh well, It's still funny.

I think this commercial is awful. There is no real reason for it to even be on TV. It's corny, ridiculous, and unnecessary. First of all, what is the relevance of the contest that they had to find this lady to dance in their commercial? Does it have anything to do with SafeAuto? I doubt it. It's just another way to get people to watch their commercials, I guess.

Secondly, the people in the commercial can't even dance. If I wanted to watch really bad dancers, I would go to the Neon Cactus at 2 a.m. on Thursday night and watch horny college kits get down on the dance floor to the latest Justin Bieber song. Needless to say, I leave the Cactus around 1 a.m. when I make my way out there.

Finally, it's just bad. Not much else to say. I prefer their original jingle. At least it was memorable in a semi-ok way, unlike this ad which is burned into my memory. It's too bad you can't unsee things.

This is an ad for FedEx Express that I feel is very clever and witty in its execution. I feel like it really captures what the company does through one simple picture. It clearly depicts one person handing the vase to another through a FedEx Express box. I think it show that with FedEx, you can get something to a person as fast as you could if you were in person.

It also lends the audience to believe that even though they are delivering the package quickly, the consumer doesn't have to sacrifice safety of their package. There is no safer way to ensure the delivery of a vase to someone than to do it yourself, so this ad makes it seem as though you are doing that through FedEx Express.

Most of all I just like the way this ad looks. It is very clean, to the point and let's the audience figure out what it is saying.

I think this is an extremely clever advertisement from Denver Water. This campaign for the company that supplies most of the water in the Denver area is really successful of getting the point across while also creating an interest. As you can see from the photo, the ad uses only a small amount of space on the billboard. This, I feel, is to get the point across that people only have to pay what they use, rather than a flat rate. This creates a movement to be more efficient with the water, as well as letting consumers know that they wont be charged an arm and a leg even when they use only a little bit of water.

Denver Water also advertised this same idea using a park bench. The park bench only had a seat and back for one person to sit and had the phrase "Use only what you need" on it as well.

Overall, very creative and interesting.

Friday, October 1, 2010

Doritos!!!

I remembered this ad from the last Superbowl. I like this ad. I think it is clever because it is unexpected. The fact that the little kid gives two directions to the suitor is pretty clever because everyone knows that the kid holds his mother on a pedestal, and the fact that he includes the fact that the Doritos are not to be touched either makes you think that they are just as important to him. I think it is very memorable and got the point across. Overall, I think this is a successful ad.